If you compare the manner in which the retail sector was being handled ten years ago and the manner in which it is being done today, you will see a lot of difference. Nowadays, to make a purchase of something like clothes, there is the online alternative to ordering the item online and getting it wherever you are without movement or any effort on your part. This according to José Henrique Borghi, is the trend that will eventually transform the world of business forever.
Jose Borghi is one of the most influential people in the world of digital marketing. He is a co-founder and the CEO of Mullen Lowe, an advertising agency which has its base in Brazil. He is a strong believer that when an entrepreneur wants to make money out of their venture, they need to think about incorporating technology in their sales. The examples that he refers to when making his point include Air BnB, the hotel business that makes millions in a year, but does not own any hotels, or Uber, the transportation business that does not own any vehicles.
He says that the new phase of consumerism has customers looking for the shopping experience that will cost them the least and at the same time, give them the goods that they need with the most convenience. The fact that one can arrange their accommodation before they leave their home and with as little difficulty as possible is what makes customers tick. The current statistics already indicate that close to 30 percent of the buying that is taking place, especially clothes and other fashion related items happens online and through the Smartphone. It is, therefore, easy to predict that as more people continue buying the gadgets, the sector will grow even stronger. In short, any success that will happen to business will be tied to this technology advances.
Meet him at https://www.youtube.com/watch?v=CBZUAB2iP5o