Lori Senecal – A Woman to Watch

Lori Senecal is currently the Global CEO of an agency called CP+B. Senecal joined in 2015 and she is responsible for overseeing the growth and the expansion that happens globally. In addition, she is also responsible for managing the international offices and the continuation of the global development. She has not only made a large impact on the business of CP+B, but she has also made a large impact on their culture. Senecal has brought a lot of things to the agency including bringing consistency internationally on Huffington Post.com. Her leadership and her focus has driven CP+B’s development as well as their growth across geographies and disciplines. In 2016, Senecal was named “Agency Executives to Watch” among just a list of four.

Before Lori Senecal joined CP+B, she was the CEO as well as the President of something known as the MDC Partner Network. With this network, Senecal was responsible for creating the vision and working alongside other agencies to create growth across the network. Before this, Senecal was the CEO as well as the Global Chairman of kbs+. While leading this company, they grew from a small domestic agency consisting of 250 people to a large worldwide agency consisting of over 900 people. Senecal also served for McCann Worldgroup, serving as the Global Chief Innovation Officer. Back in 2013, Senecal was noticed at an award ceremony known as the AWNY Game Changer Awards for her innovation and leadership. She received an award known as a Quantum Leap on adweek.com. Then later in 2014, she was named as one of the “Women to Watch” by Advertising Age.

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